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About


Mountain Sports Ltd is Bristol’s local outdoor core store launched by Cheers family in 1981. We take great pride in what we do. After all these years we remain passionate about the outdoors and sharing our love for the local natural resources with folks from all over. Though Bob and Alice Cheers are now retired they left the store in good hands. In fact, you likely will see the 2nd (Bobby and Steve) and 3rd (Jimmy and Jesse) generations during a visit to the store.

Bobby is an active mountain biker who rides at Sugar Hollow Park most mornings before work. You can often catch Steve paddling on the South Holston Lake when skies are clear and the water is calm. Bobby’s two sons Jimmy and Jesse, both grew up in the shop and it’s no surprise they are carrying on the family legacy by working at Mountain Sports Ltd. Jimmy was raised on the South Holston River with guidance from his Grandad and Dad and is now the shop’s head Orivs Endorsed fly fishing guide. Bobby’s youngest son, Jesse, bounces between climbing trips in SWVA, mountain bike rides across the region and working at the shop. Steve’s son Bryce just recently got the rank of Eagle Scout and enjoys kayaking and hiking all around the region. Jasper, Steve’s youngest son, works at the store during the holidays when he isn’t outside playing with friends. You might even have seen him at the tent during Rhythm and Roots.

We are truly blessed to have been able to serve our community for so long. We hope that when you walk through our doors that you will feel as if you are part of the family as you prepare for your next outdoor adventure. The most valuable thing you will find at Mountain Sports, Ltd can't be placed in a shopping bag. It's the personal attention to detail and superior customer service that can only come from a family passionate about sharing their love of the outdoors.


Thank you for your ongoing support and letting us live out our passion here in Northeast TN and SWVA. We hope you will come visit us soon at Mountain Sports Ltd.